Designer Introduction

Heeyong Shin is a fashion designer and pattern maker leading the brand HEEYONGHeE STUDIO.
The designer made her runway debut at New York Fashion Week in 2023, and has since presented collections at Seoul and Milan Fashion Weeks. The next show is scheduled to take place in Rome.

Focusing on distinctive pattern-cutting techniques and experimental textile development, HEEYONGHeE STUDIO explores a delicate balance between restrained avant-garde and minimalism, developing designs that harmonize structure and sensibility through refined silhouettes.

HEEYONGHeE STUDIO: Brand Introduction

HEEYONGHeE STUDIO is a fashion design house that explores intuitive form and refined structure, inspired by visual stimuli drawn from art and nature.

Rooted in a delicate balance between restrained avant-garde and minimalism, the studio sculpts garments through its distinctive pattern-cutting techniques 

and experimental textile development—treating each piece as a sculptural language in itself.

Alongside its couture line crafted from upcycled luxury fabrics left over from the runway, HEEYONGHeE also develops ready-to-wear and bridal collections imbued with 

a sense of everyday elegance, expanding the idea of “wearable art” across diverse contexts.

Viewing fashion as a form of visual art, HEEYONGHeE offers a singular aesthetic and identity—proposing new cultural experiences for the modern woman through thoughtful design.