HEEYONGHeE DESIGN HOUSEAbout Brand HEEYONGHeE is a fashion design house that embraces Raw-minimalism and Restrained Avant-garde as its brand concept. The core values of the brand lie in expressing inspiration derived from art and visual stimuli. To realize this vision, HEEYONGHeE implements unique and unrestricted designs through textile development and pattern cutting. The designs of HEEYONGHeE emphasize serendipity, which is manifested in their fashion designs. By combining raw-minimalism with restrained avant-garde elements, they present an unpredictable and innovative style. Additionally, HEEYONGHeE integrates illustration and sculptural art into their fashion designs. The goal is to propose fashion as more than just something to wear but as a cultural and artistic expression. Following the principles of slow fashion, HEEYONGHeE places emphasis on product quality and sustainable production, offering consumers high-quality products and meaningful experiences.
My studio in its purest form. This place boasts an unrefined minimalism that reveals HEEYONGHeE's signature aesthetic in its most unambiguous state
Draping and art textile, which finds new purpose in discarded threads, embodies the aesthetic sensibility of designer HEEYONGHeE. HYH artistic process of pattern making and material development, carried out with her skilled hands, stems from ber authenticity and experience in the realm of art